FAQ

You calculate cost per thousand by taking the total cost of the advertising dividing is by number of impressions and times 1000. (CPM = cost/impressions x 1000).

The most effective advertising is what people see every day.

The viability of any media services to communicate the relative advertised message to many consumers.

Cost-effectiveness of your media buy based on Cost per Thousand (CPM) and Cost per Point (CPP).

The effectiveness of your advertising will also be hugely affected by the quality of your graphics, which I’m willing to share my 20+ years of experience with.

A count of persons with at least one impression. 1 GRP = a number of impressions equal to 1% of the universe. 100 GRPs = a number of gross impressions equal to the size of the universe.

Gross rating points are a measure of the impact by a campaign using a specific medium or schedule. It quantifies impressions as a percentage of the target population, multiplied by frequency. This percentage may be greater, or in fact much greater, than 100.

I consider lead time to be the time between the amount of time taken between order confirmation and order start date

All outdoor advertising media campaigns that are specifically intended to reach consumers outside the home.

The date when an advertising campaign is scheduled to start.